This advertisement is one I found on a website called “The
Essentialist,” along with all the ads from the Chanel Accessories Ad Campaign
from the Spring/Summer collection of 2009. The main focus of the ad is to raise
awareness of the brand and their accessories, in this case the black and white
clutch. The rhetorical situations starts
off with the pathos present because the emotion brought out is a strong sense
of envy and desire to imitate those in the picture. Everything in the ad has a
white and grey tone to it in order to accentuate the dark blacks which bring
out the main accessory, the brand logo on the shopping bag, and the dark hair
of the handsome man in the corner. Not
only do the colors help accentuate, but they create an air of mystery for the
viewer. The clothing the two beautiful
women are wearing are white to represent the innocence and heaven-like
qualities that the viewer could obtain just by having this clutch. The white also brings out the irony of the ad
because white is usually seen as a virgin quality, yet there is a
sultry-looking, handsome man lying in bed with her. This luxurious lifestyle is one that is
wanted by all and OBVIOUSLY obtainable, JUST by buying this bag! Since this is
a visual ad, there is not much logos present.
It may be argued that ethos is slightly present because if the wealthy
use this product, then it must be worth it.
Although, that is an extremely stretched idea and some people may argue
that it is not considered ‘credible.’
XOXO, College Girl
XOXO, College Girl
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